Abhishek Jagtap
MarTech & Digital Delivery Lead
I bring email, CMS, CRM, QA and automation together—leading delivery from brief to launch, and hands-on wherever the detail decides the outcome.
01 / Selected work
Make the work visible, align the people, move it to launch.
Content · Translation · CMS · QA · Stakeholders
01 CMS delivery / Multilingual
Led content build and cross-team feasibility for a new multilingual platform, then steered its English and Arabic rollout.
Templates · Tokens · Processes · QA · Continuity
02 MarTech operations / Migration
Designed the custom HTML template system for an SAP Marketing Cloud programme, then led release and migration testing through the move to Dynamics 365, on an approach built on my recommendations.
Responsive · Multilingual · Cross-client QA
03 Email operations / Enterprise
Led English and Arabic email delivery across 6–7 client accounts: estimating, allocating, reviewing and releasing, while building the team’s technical depth.
Browser extensions · CMS workflow utilities
04 Automation / CMS operations
Browser utilities that take the repetitive steps out of everyday AEM content work.
Code validation · Issue detection · Automated fixes
05 AI-assisted tooling / Email QA
Validates HTML email code and auto-fixes the recurring issues before QA, so review time goes on judgement.
Figma MCP · Agentic workflow · Responsive HTML
06 AI-assisted tooling / Experiment
Agentic workflows that turn Figma frames (via Figma MCP) or design images into responsive HTML email.
02 / How I lead
01 — Ownership
Scope, sequence, quality and the date are mine to answer for.
02 — People
One plan for content, development, QA and stakeholders, with work matched to capability.
03 — Judgement
When time and capacity collide, I reprioritise, reset dates with evidence and escalate early.
04 — Systems
Repeated friction becomes process, standards and tooling, not tribal knowledge.
What clients and colleagues say
Trusted for domain expertise in EDM, CRM platforms and QA standards, and relied upon to manage delivery under shifting priorities.
Strong ownership of timelines, proactively managed risks, and ensured delivery continuity across email and CRM initiatives.
Runs a department independently: SEO optimisation, content management, CRM support and delivery management.
Dependable execution, ownership, and a solution-oriented approach.
Stakeholders trust him to make things work.
The operating method
Clarify the goal, audience, platform, constraints and success criteria.
Break work into stages, estimate effort and expose risks early.
Match task complexity with capability and establish review points.
Resolve dependencies and keep missing inputs visible.
Validate content, rendering, functionality, localization and tracking.
Coordinate approval, final QA and launch readiness.
Capture lessons and turn repeated friction into a better system.
03 / About
I’m Abhishek Jagtap, a MarTech and digital delivery professional with 10 years’ experience, based in the Mumbai region.
I moved from hands-on content and CMS work into enterprise email, CRM campaigns and delivery leadership. I estimate accurately because I’ve done the work myself.
View full résuméMilestones
Started in enterprise CMS, authoring on CQ5 and AEM 6.3.
Took on page templates for Middle East markets; began training new associates and clients on AEM.
Launched a Middle East market website with no prior handover: on time, at a 100% quality rate.
Moved from content into email development and was in production within two weeks; led the EDM team.
Designed the HTML template system for an airline’s new SAP Marketing Cloud programme.
Moved that programme to Dynamics 365 by year end, on an approach built on my recommendations. Zero escalations across two years of releases.
Led content and delivery for a new automotive brand website: draft to first market live in one month.
Built AI-assisted tooling for the team: an EDM validator with automated fixes, and Copilot EDM agents.
04 / Next connection
Roles I’m open to